June 2025 market overview: Sellers adjust pricing as buyer activity rises

The latest data from Rightmove shows that June brought a small but significant shift in the property market, and it’s one that local sellers should take note of.

While summer traditionally brings modest price growth, last month bucked the trend. Average asking prices for new sellers decreased by 0.3%, resulting in a £1,277 drop, and bringing the UK average to £378,240.

Though a dip in June is unusual, this adjustment appears to be a response to increased competition and changing buyer behaviour, rather than a sign of a weakening market.

What happened in June?

– More choice for buyers: The number of homes coming to market was up 11% year-on-year, creating the highest level of buyer choice in over a decade.

– Price-sensitive market: With more properties available, buyers are quick to move on well-presented homes at the right price, and just as quick to overlook those that aren’t.

– Impact of tax changes: Stamp duty increases introduced in April particularly affected higher-value properties, especially in the South East, South West and London.

– Despite the slight dip, asking prices remained 0.8% higher than June 2024, indicating a market that is adjusting rather than retreating.

Regional snapshot

While southern regions saw the biggest price adjustments, the North West, Wales, and Yorkshire & The Humber posted the strongest growth. These more affordable areas continue to attract demand and are less affected by recent tax changes.

At Ferrari Real Estate, we saw this reflected in strong levels of interest throughout Altrincham, Hale, Bowdon and Hale Barns, where well-priced, high-quality homes continued to move quickly.

Buyer confidence remains strong

One of the most encouraging indicators in June was the level of buyer activity:

– Sales agreed hit their highest level since March 2025

– Buyer demand was 3% up on June 2024

– Wages are rising faster than house prices, improving affordability

– Some lenders are beginning to relax affordability criteria

However, this remains a very price-sensitive market. Rightmove’s data shows that homes which receive an enquiry on the first day of marketing are 22% more likely to sell, underscoring the importance of getting pricing and presentation right from the outset.

What does it mean for sellers in July

If you’re thinking of selling this summer, pricing realistically and presenting your home well is more important than ever. The right strategy can still generate strong interest, but buyers expect value, especially when they have more to choose from.

At Ferrari Real Estate, we offer free, no-obligation valuations and honest guidance based on up-to-date market insight. Whether you’re ready to sell or just want to understand your home’s current value, we’re here to help.

Book your valuation here

Looking ahead

With July traditionally a busy month for viewings and offers, we expect momentum to continue, especially for homes that stand out on price and presentation. If you’re considering a move, now is a great time to put the right plan in place.

Source: rightmove